Our work starts by defining the commercial logic of the business: who the product is for, how it should be sold, through which channels, and at what pace. We build sales organizations from the ground up—roles, hierarchies, territories, incentives, and KPIs—ensuring every team member understands their responsibility and how success is measured. We then design the sales process itself, from lead qualification and follow-up to closing and collection, supported by clear scripts, playbooks, and CRM pipelines.

Most importantly, Sales & Commercial Architecture aligns ambition with reality. Forecasts are tied to launch calendars, phasing, and operational capacity, so growth is not random or reactive. The result is a sales engine that is disciplined, transparent, and built to scale—where performance can be tracked, optimized, and sustained over time rather than driven by short-term effort.